MORE THAN 22,000 people!
That's over 12,000 more people than the standard 1-mile radius demographic showed.
So what gives?
This site is actually in El Paso, Texas. Within 5-minutes, on the U.S. side alone, there are over 22,000 people. Did you know that according to the Bureau of Transportation Statistics, more than 6.8 million people crossed the border at El Paso in 2017?
While you may think this is an extreme example, it's not. We've seen skewed and misleading demographics hundreds of times, nationwide. 1 3 5 demos may seem sufficient, but are you willing to trust your business to that measurement alone?
Times have changed - there is more site data available today than ever before, and as a result, Site Selection techniques have to change too.
At Kinetic Bridge, we are constantly looking for ways to improve how we assess sites and we can apply dozens of variables to identify the best location for your asset. If you don't have time to assess your potential sites with this level of detail, give us call.